Yes, there is this so called phenomenon banner-blindness. It’s nothing invented by communists. Many webmasters have excessively used several banner layouts. We call them bouncers because either your visitor’s attention bounces away or in worst case, your visitor himself.
Countermeasures against banner-blindness
- Avoid web 1.0 layouts i.e. leaderboard or in general horizontal banners
- Superior CTR option: Go for rectangles, they attract a lot of attention
- Design friendly: Anything possible, should just be squarish.
- The first impression decides everything, read below.
The first impression decides everything
Opening our website our visitors don’t wait a minute to think whether they should click the ad or not. They subconsciously decide, click the ad, or not and they do so within milliseconds. Using proper placements without a good ad-design can still result in extremely poor-performance. We dedicated several articles to exactly that topic previously on DuoBlogger.
Further Resources
- Previous AdSense reviews done by us. Worth a watch, high learn factor.
- AdSense millionaire
- AdSense tips and resources
- Integrating AdSense into Analytics
- Blogging and Google AdSense
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